The OFF//FOTO festival of artistic photography is a thematically loose platform and at the same time a network for the extensive photo scene by the Rhine and Neckar rivers. Applying an enormous passion for photography, its organizers put together a programme that comprises 57 exhibition venues; added to this are numerous workshops, artist talks, and events, in which the art of photography comes alive for all. We have embodied this enthusiasm for the image in our Corporate Design by placing chiefly large-format photographs at the focal point of the composition in addition to slightly modifying the logo.
We were commissioned to develop a corporate design for a newly established medical centre on the Hessische Bergstraße. Besides finding a name and developing a logo, our task also comprised the realization of signposting and the elaboration of a concept and design for the centre’s online presence.
ZWEITWERK collects and restores cars built between 1965 and 1985. The company itself owns a large selection of cars and original parts. By working with multilines for the logo the corporate design picks up a typical design trend from the relevant period of time. A typewriter-font, carbon paper, and the letterpress printing procedure emphasize the aspect of true craftmanship. For the imagery we wanted to deliver insights into the ZWEITWERK garage on the one hand and on the other present shots of car details that are especially interesting for true connoisseurs. In cooperation with photographer Christian Dammert we took over the art direction for multiple Photoshootings.
We developed the name and the corporate design for feinwärts. The result was a visual appearance that has an uncomplicated, pure effect. The illustrations using collage, painting and digital drawing media are artistically abstract and yet make a specific reference to the high-quality and diverse cuisine by feinwärts Catering.
Every year, many well-known stand-up comedians come to “denke.schön – das Kabarettherbst”, an annual Kulturfenster event in Heidelberg. For our corporate design we developed a key visual that initiates an ironic dialogue with the event’s title, in tune with the political stand-up comedy genre.
As a backdrop to the new building of the Kunsthalle Mannheim we developed an image book that documents the international architectural competition and its submissions. The design of the book reflects the “floating cubes” and the exterior crossbeams of the winning design. Hardcover, 22x27cm, 160 pages, german/english, published at Kehrer Verlag.
The Marsilius-Kolleg at the University of Heidelberg is a component of the Excellence Initiative by the German federal government and the federal states. Its work promotes interdisciplinary, scientific dialogue in Heidelberg as a location. For the regularly published annual report on projects, lectures and events at the institute we made the deliberate choice of an abstract, artistic design form: A mixed-technique illustration, changing each time, featuring a red circle symbolises the focus on the interplay among various scientific fields. This type of illustration is also applied during the Marsilius-Studien series of lectures, whereby an intended, clear coherence arises.
The first Porsche was licensed for road traffic in 1948, a date that has been regarded ever since as the make’s hour of birth. To mark the 70th anniversary, the task was to illustratively design a large-format calendar, showcasing the most important milestones of “Porsche Sports Cars”. The company’s history was to be illustrated by the most important races, historical production sites, and current development centers, along with freehand themes. Photos of model cars by the artist Christian Blanck were additionally to be used during the development of motifs for the calendar sheets.
Calendar format: 100 x 70 cm, published at Edition Panorama.
HUGO BOSS commissioned us with the artwork for its BOSS ORANGE Women’s fall and winter collection. In production the motifs were applied using different techniques such as textile printing, flock coating, or the application of sequins.
Kulturfenster has been enriching Heidelberg’s cultural scene with a varied programme for children, young people and adults since 1983. Its visitors are as diverse as its programme of events: From children’s theatre, chanson and cabaret, via creative workshops and painting lessons through to a renowned stage programme for all ages.
Our corporate design incorporates these many facets and target groups by blending various fonts plus an array of colours in its logo. A new logo can be made out of the employed fonts and a wide range of colour gradients each time the design is used. This way, the corporate design stays unmistakable and transformable at the same time.
We depict everyday scenes from Mannheim city life in a series of small-format images. Material: Acrylic on natural linen, format: 20x20 cm
With a new line of jeans, BOSS orange is expanding its range of products. Waldpark created up to date illustrations of the different cuts.
[hub] consulting is a San Francisco based staffing agency with strong expertise in digital work environments. Waldpark developed a new corporate design with contemporary visual imagery that attractively stages a modern work culture for young digital experts.
The new German “Schöner Lügen” chanson festival comprises a multiple-week run of appearances by well-known artists at various locations in Heidelberg. With its flowers and crossed fingers, our corporate design is an allusion to the festival’s title. The result is a high-impact visual design with a big recognition effect.
We designed both content and cover in this two-volume work. Nanni Grün deals with genders, their role distributions and their use in language. One theme draws on penguins in order to depict forms of equality that are still a faraway goal for humankind: “The male is wont to step across the ice in feminine movements, broods eggs until they hatch, and is the spitting image of the female. Needless to say, he is not disinclined towards the homoerotic. But not only do man and woman look alike; all are absolutely identical, the penguin is fairness made fur.” Our cover design makes reference to this equality and, with the hard black-and-white contrast, creates a memorable image.
Waldpark provided the design, aimed at a younger audience, for the city’s booklet presenting trendsetting building projects.
With its 3 core products Dentsply Implants is one of the world leaders in the field of implantology. Waldpark was tasked with the visual design of the premium brands. We centered the brand development around the key visuals, because they draw a connection to the special features of the products while also supporting an up to date premium reception.
For TSG a premier producer of protective sports gear for skateboarding, BMX, or snowboarding Waldpark designed illustrations which support the high design expectations of the company.
Martin Zeller documents the rapid changes that have taken place in Hong Kong during the past years in terms of urban planning, the structure of space and social developments. In collaboration with Kunsthalle Mannheim, the artist and Kehrer Verlag, we designed this photobook as a softcover with 128 pages and 82 color illustrations in Chinese, English and German.
For the PORSCHE Museum and Edition Panorama we designed an exclusive bookcase. The aim in creating the illustrations was to convey an impression that combines the playful fascinationof a child playing with toy cars with the high aesthetic claim of the brand Porsche. The drawings show children in moments of pure and deep play. The use of a pencil and crayons means that only tools come into play that a child could work with.
The MARSILIUS KOLLEG is an institution of the University of Heidelberg that represents a cross-disciplinary merger of various scientific cultures in order to discuss urgent problems of our times. Once a year, the Kolleg invites one outstanding scientist and asks her/him to talk about a topic that demands the bridging of scientific cultures. For this range of lectures we developed a series of posters that places the speaker at the focus and portrays her or him with a drawing. We thereby celebrate the presenter and her/his contribution in a special way.
We designed two graphics for ANTIHERO Skateboards (DLXSF). Both designs “Muerte supremo” and “Viva” were produced in two shapes in two different colour ways for legendary skateboarder John Cardiel (Thrasher’s Skater of the year 1992). On behalf TITUS Skateboards we illustrated three graphics on the topic “Lust for Life” in various colours and a total of six shapes.